Skilled in UX research, UI & Visual design, and Artificial intelligence (AI)
I craft data-driven, psychologically-grounded products with meaningful narratives using diverse Design Thinking methods
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“Currently, I'm designing digital products used by 14.5 million people at Woolworths Group"
“Designing user-centric solutions with compelling aesthetics to elevate brands and products—always seeking the next journey to grow and innovate
8+ years of experience across branding, visual and UX/UI design. Passionate about exploring and leveraging emerging technologies, including AI and AR/VR to boost productivity and deliver value for both customers and businesses from planning to achieving their goals.
Currently, I’m designing Money Management tools at Commonwealth Bank, serving over 8.5+ million users each month. My focus is on creating intuitive, engaging experiences that guide customers seamlessly—from planning to achieving their financial goals.